Custom Financial Modeling
Most startup models are broken because they are too complex or based on bad assumptions. We build dynamic models that you can actually use to run your business, not just show off to VC firms. You'll be able to change one variable—like hiring a new dev—and see exactly how it hits your bank balance in 6 months. We focus on unit economics and realistic growth curves. Each model is built in Excel or Google Sheets so you own the files forever.
Financial models you can actually use
Since 2017, we have seen 43 different startup models that failed because they were too complex for the founder to update. A model is only useful if it helps you make decisions on a Tuesday morning in Aberdeen. We build our models in Excel or Google Sheets. You get the raw file with no locked cells and no hidden formulas. Most models we deliver include a 36-month cash flow forecast and a clear hiring plan that links directly to your bank balance. Honestly, we usually spend the first 3 hours of a project just fixing broken formulas in your current sheet before we even start the new build.
What happens when you change a single hire?
Our models are built to be stressed. Say you want to hire a senior engineer in March 2025 at a salary of £62,500. You should know exactly how that impacts your runway by September 2025. Our spreadsheets allow you to adjust the start date or the salary and see the bank balance change instantly. We focus on the numbers that actually matter to your survival, such as your burn rate and your customer acquisition cost. We don't use fluff; we use logic that shows you when you will actually run out of money if you don't raise your next round.
Built for the UK tech environment
For tech firms based in the UK, we factor in specific local realities like R&D tax credit cycles and SEIS or EIS investment limits. We look at your unit economics to see if the business model holds up under scrutiny. If your customer lifetime value is only 1.2 times your acquisition cost, we will tell you that the math doesn't work. We have helped 83 different founders clean up their books so they could answer tough questions during a 45-minute due diligence call without stuttering.
Clear files that you own forever
The build process takes exactly 12 business days once we have your raw data. We start with a 50-minute deep dive into your current overheads and revenue streams. We don't try to make the sheets look like a piece of art; we make them readable for an investor in London or Edinburgh who has 5 minutes to understand your plan. By the end of the project, you will have 14 specific tabs that cover everything from payroll taxes to server costs. By the way, we don't provide ongoing bookkeeping, but we do make sure your new model is easy for your accountant to update every month.
- 36-month dynamic cash flow projections
- Hiring plan linked to monthly burn rate
- Unit economics analysis (CAC/LTV)
- Scenario planning for best and worst-case growth
- Full ownership of the Excel or Google Sheets file
How we get the model ready
We work best when you are willing to share the messy details of your current spending. After we sign an NDA, we spend 4 business days auditing your previous 12 months of bank statements and payroll. This ensures the baseline of the model is rooted in reality, not just optimism. We find that about 31% of the founders we work with are underestimating their monthly software subscriptions and insurance costs. We fix those small leaks so your runway calculation is actually accurate to within a few hundred pounds.